Narrow search
Showing 1 - 10 of 29
Cover Image
The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
Cover Image
Target shareholder gains, peer firm values, and merger and acquisition announcements
Lee, Sangwon - In: International journal of finance & economics : IJFE 27 (2022) 3, pp. 3550-3563
Persistent link: https://www.econbiz.de/10013330716
Cover Image
The value of official business group affiliation : evidence from a change in Korean chaebol designation policy
Lee, Sangwon - In: Emerging markets review 52 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013419013
Cover Image
Sectoral impact of the Covid-19 outbreak and value of business group affiliated firms in Korea
Lee, Sangwon - In: Emerging markets, finance & trade : a journal of the … 59 (2023) 7, pp. 2008-2024
Persistent link: https://www.econbiz.de/10014290371
Cover Image
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon - In: Journal of international consumer marketing 36 (2024) 3, pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Cover Image
Generalized spare ordering policies with random lead time
Park, Young T.; Park, Kyung S. - In: European Journal of Operational Research 23 (1986) 3, pp. 320-330
Persistent link: https://www.econbiz.de/10005236912
Cover Image
Reference prices, relative values, and the timing of M&A announcements
Lee, Sangwon; Yerramilli, Vijay - In: The journal of corporate finance : contracting, … 76 (2022), pp. 1-25
Persistent link: https://www.econbiz.de/10013494260
Cover Image
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Cover Image
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon; Johnson, Zachary S. - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Cover Image
Internal capital markets, corporate investment, and the COVID-19 pandemic : evidence from Korean business groups
Lee, Sangwon - In: International review of financial analysis 80 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366304