Purpose – This paper aims to theorise the concept of corporate brand covenant. Design/methodology/approach – Christian theology is drawn on to define and identify the source of the notion of covenant. Similarly, a review of the literature on the meaning and management of corporate branding...

Introduction -- Africapitalism : a management idea for business in Africa? -- Business elites to the rescue! Reframing capitalism and constructing an expert identity : implications for Africapitalism -- Africapitalism and corporate governance -- Rethinking human capital development in Africa :...

Purpose – This chapter examines how irresponsible corporate activities (environmental pollution, human rights abuses, tax evasion, corruption and contract scandals) of some multinational oil companies in the Niger Delta influence stakeholders’ perception of their image/reputation in Nigeria....

Although African markets have incorporated various selling practices originating from the West, there are still some selling practices that are indigenous to the African people and are widely practised by sellers across the continent. This chapter is an attempt at documenting those indigenous...