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Purpose – The purpose of this paper is to analyze the status of corporate social responsibility (CSR) communications in Brazil, Russia, India, and China (BRIC) nations. The four countries are among the biggest emerging markets, forecasted to have increasing influence in economic and political...
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"It would be an understatement to say that the fate of Mercedes-Benz in China has undergone drastic changes over the past 50 years. In Mao's China in the 1970s, Mercedes cars were a rarity, and only the very top government officials rode in them. During that period, my family and I lived in a...
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