Purpose – The purpose of this paper is to measure and analyze industry export competitiveness of India and it tries to achieve this by presenting a multi‐dimensional framework for measuring and illustrating industry export competitiveness. Design/methodology/approach – The framework...

Purpose – The purpose of this paper is to analyze the status of corporate social responsibility (CSR) communications in Brazil, Russia, India, and China (BRIC) nations. The four countries are among the biggest emerging markets, forecasted to have increasing influence in economic and political...

Purpose – The purpose of this paper is to discuss the opportunity of utilizing Tang dynasty history, heritage, buildings and names in the effort to place brand the contemporary city Xi'an. Design/methodology/approach – The paper presents a conceptual framework for place branding cities...

Purpose – This paper examines the challenges facing multinational enterprises (MNEs) in finding competent managers to staff operations and subsidiaries in emerging market economies (EMEs). Design/methodology/approach – The key question examined is – who is going to manage the business...