Purpose – The article seeks to explore the importance of entrepreneurial behaviour and inter‐firm co‐operation for small firms seeking growth in a volatile, recession‐hit environment. Entrepreneurial behaviour is defined as seeking opportunities, developing new products and entering new...

Purpose – Though market orientation has been studied extensively, in the context of goods and services, little is known of its practical application in professional services specifically. This study, therefore, aims to develop and validate a market orientation scale relevant to accountancy...