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Branding in developing markets
Lane Keller, Kevin
;
Moorthi, Y. L. R.
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Business Horizons
46
(
2003
)
3
,
pp. 49-59
Persistent link: https://www.econbiz.de/10005431492
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Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
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Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.
;
Mohan, Bijuna C.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
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pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
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Services marketing quarterly
38
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2017
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4
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pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Ajitha, S.
;
Sivakumar, V. J.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 103-113
Persistent link: https://www.econbiz.de/10011747735
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Performance assessment and ranking of socially responsible companies in India using FAHP, TOPSIS and Altman Z-score
Bhuvaneskumar, A.
;
Sivakumar, V. J.
;
Pushparaj, Nancyprabha
- In:
Benchmarking : an international journal
30
(
2023
)
3
,
pp. 736-765
Persistent link: https://www.econbiz.de/10014231899
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Influence of knowledge management system on customer satisfaction index : an application study of CRM by offering performance enhancement for transmission
Ramesh, S.
;
Sivakumar, V. J.
- In:
International journal of knowledge management studies : …
12
(
2021
)
4
,
pp. 375-391
Persistent link: https://www.econbiz.de/10012670812
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What happens after consumption? : role of autobiographical memory experience, nostalgia and word of mouth behaviour
Sivakumar, V. J.
;
Rajadurai, B. Issac Johny
- In:
International journal of management practice : IJMP
12
(
2019
)
3
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012105714
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Impulsiveness and its impact on behavioural intention and use of mobile shopping apps : a mediation model
Chopdar, Prasanta Kr.
;
Sivakumar, V. J.
- In:
International journal of business innovation and research
19
(
2019
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10012098571
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Impact of eustress on work-life balance : an analysis on public sector bank employees in South India
Pavithra, A. C.
;
Sivakumar, V. J.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
3
,
pp. 196-209
Persistent link: https://www.econbiz.de/10012519537
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