Purpose: This study aims to examine the role of personal and subjective norms in predicting waste sorting, an increasingly relevant pro-environmental behavior. Design/methodology/approach: This study obtained data from a sample of 300 respondents from three Indonesian cities. Purposive sampling...

Purpose: The purpose of this paper is to investigate the degree to which the different attributes of Islamic banks in Indonesia are preferred by the community. Design/methodology/approach: This paper uses a quantitative approach by applying Rasch analysis to measure the relative importance of...

Purpose This study aims to analyze the capacity of ecotourists to exhibit behavior that aligns with the ecotourist scale using the Rasch model measurement. Design/methodology/approach The data was gathered using an online survey incorporating the five tenets of ecotourism using a seven-point...

Purpose This study aims to extend the Theory of Planned Behavior (TPB) with the Norm Activation Theory (NAT) and apply these two theories to explain Gen Z’s intention to reduce household food leftovers. Design/methodology/approach Primary data were collected online from 386 respondents,...