Utilizing the assumption that the demand function is not objectively known, the paper develops a pricing model of firm. The model, which emphasizes the discretionary nature of the firm's position and provides a formal rationale for it, is then used to examine the reactions of the firm to excise...

The purpose of this paper is to examine the impact of the March 28, 1979 accident at the Three Mile Island (TMI) nuclear power facility on the risk and return of General Public Utilities (TMI's owner) and other electric utilities heavily invested in nuclear power facilities. The results have...