Manufacturers in business markets are experiencing a strong trend towards close versus distant relationships with suppliers. Three key relationship constructs in academic research are trust, commitment, and satisfaction. Although the relevant literature holds some evidence that trust and...

Purpose – The purpose of this paper is to test a research model in which trust and commitment are mediators between economic and non-economic satisfaction. Design/methodology/approach – The sample for this study comprises a total of 600 small and medium-sized Spanish enterprises from various...

The topic of this paper focuses on proactive versus reactive business ethics performance in the marketplace. The internal perception of a corporation and the external perception of the same corporation are used as generic determinants of business ethics performance. In turn, they are underpinned...

Purpose – The purpose of this article is to present a biographical sketch of Lee C. Nehrt, who, in 1962, became the first person to obtain a PhD in International Business. Design/methodology/approach – This study is mainly based on an in‐depth interview of Lee Nehrt followed up by several...

Purpose – The purpose of this paper is to explore how much one's academic development and environment influence the way one performs, evaluates, writes and tries to publish basic, scholarly marketing research. Design/methodology/approach – A sample of results from initial journal submissions...

Purpose – The purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within each theme are then explored to identify what issues have been examined and their implications....

Purpose – The purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing. Design/methodology/approach – The approach takes the form of personal reflections based on the experience of the author as an editor of the Journal...

Purpose – The purpose of this paper is to examine whether or not marketing academics practise what they preach. Are they marketing‐oriented in their main business of knowledge creation and dissemination? Design/methodology/approach – The epistemological marketing literature and performance...

Purpose – The purpose of this paper is to introduce the special issue that critically examines topics informing long‐standing disputes concering the status of theory and practice in management studies. Contributions explore the character of the imputed relationship between theory and...