type="main" xml:lang="en" <p>We develop a consumer choice model of live attendance at a sporting event with reference-dependent preferences. The predictions of the model motivate the “uncertainty of outcome hypothesis” (UOH) as well as fans' desire to see upsets and to simply see the home team...</p>

An empirical examination of the determinants of real per capita income in cities with professional sports teams from 1969 to 1997 shows that postseason appearances are not associated with any change in the level of real per capita income in these cities. However, in the city that is home to the...

We analyze the relationship between attendance, outcome uncertainty, and team quality in the National Hockey League (NHL). Based on the results from a reduced form model of attendance at 6,054 regular season NHL games from 2005-2006 to 2009-2010, we find evidence that attendance increases when...