Purpose – Technological process innovation (TPI) is a distinctive organizational phenomenon characterized by a firm-internal locus and underlying components such as mutual adaptation of new technology and existing organization, technological change, organizational change, and systemic impact....

This work considers a monopolist firm which faces the following twin challenges of serving an environmentally sensitive market. The first challenge is the demand׳s elasticity to emissions and price. To entice its emission conscious customers and generate higher demand, the firm incrementally...