This paper examines the role of state level institutional differences in attracting FDI (foreign direct investment) in wind energy in India. The role of institutional differences is measured by means of constructing a policy index using five key policies in wind energy: feed-in-tariff, open...

Purpose Big data analytics (BDA) helps service providers with customer insights and competitive information. It also empowers customers with insights about the relative merits of competing services. The purpose of this paper is to address the research question, “How does big data analytics...

Purpose: The marketing information system (MkIS) in the data-rich business environment receives all the attention these days, but as essential and perhaps even more essential is the marketing information system management capability (MkISMC). Although many service firms apprehend the return...

Purpose: How employees connect with their work organisation and how it may play a role in their moral courage and ethical behaviour remain under-explored. This study, using Psychological Contract Theory, aims to explore how employee–organisation connectedness influences employees' moral...

Purpose: Analytics thrives in navigating emergency situations. Emergency operations management needs to develop analytics empowerment capability (ANEC) to prepare for uncertainty, support continuity and tackle any disruptions. However, there is limited knowledge on ANEC and its effects on...

Purpose: Big data is one of the most demanding topics in contemporary marketing research. Despite its importance, the big data-based strategic orientation in international marketing is yet to be formed conceptually. Thus, the purpose of this study is to systematically review and propose a...

This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics...

The surge of interest in big social data has led to growing demand for social media analytics (SMA). Having robust SMA can help firms create value and achieve competitive advantages. However, most firms do not always know how to embrace big social data to establish a path to value. This study...