Purpose: The present situation is marked by the threat of COVID-19 pandemic on entire humankind and researchers across the globe are looking forward to vaccines or medicines to tackle COVID-19. However, according to the scholars and health-care agencies, vaccines alone would not be of much help...

This research article explores the effect of service quality and salesperson characteristics on consumer trust and relationship commitment among life insurance buyers in India. Earlier research on service quality has revealed five key dimensions that influence levels of consumer satisfaction....

The paper is based on empirical research done on industrial units which are often categorised under the small-scale sector. The paper makes an attempt to explain the relationship that exists among various socio-economic variables with different success levels among the enterprises. The findings...

Use of Sex in advertising continues despite the public outcry against it. Exposing mature adults to sex based advertising often invites lesser criticism compared to advertising that targets teenagers. Its use in advertising is no more confined to adult programs on television or adult literature;...

Purpose: This study aims to examine the relationship between employees’ mindfulness and pro-environmental behaviour, along with the mediating role of self-transcendent values, at the workplace. Design/methodology/approach: The study uses online data collected from 381 respondents employed in...

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