Purpose Using broad definitions of sustainable and non-sustainable consumer behavior, identifying key elements of these types of consumer behavior and differentiating between spirituality and religiosity, the purpose of this study is to develop and test a research model....

This article reports a study using respondents from three different cultures – traditional Americans, Hispanics, and Taiwanese – to assess the reliabilities of measures assessing 29 consumer constructs used in various studies reported in major marketing journals. In general, these measures...

Purpose – Using data relating to eBay transactions, investigates the economic, demographic, and geographic factors affecting willingness to pay for purchases online. Design/methodology/approach – Carries out regression analysis of 3,386 eBay transactions, over a two‐year period, reported...