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Social-relational capabilities : strategic transformation of brand resources to increase brand equity
Mathur, Manisha - In: The international review of retail, distribution and … 34 (2024) 1, pp. 73-103
Persistent link: https://www.econbiz.de/10014558993
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Digitalization's impact on work culture
Mathur, Manisha - In: Radical reorganization of existing work structures …, (pp. 97-115). 2018
Persistent link: https://www.econbiz.de/10011787244
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Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha - In: The international review of retail, distribution and … 28 (2018) 5, pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
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Where is the security blanket? : developing social media marketing capability as a shield from perceived cybersecurity risk
Mathur, Manisha - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 200-224
Persistent link: https://www.econbiz.de/10012179020
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Improving the value of the retailer brand through social media equity
Mathur, Manisha - In: The journal of brand management : an international journal 27 (2020) 5, pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
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Who pulls the strings : firm strategy or firm environment in controlling firm risk?
Mathur, Manisha - In: Journal of marketing analytics : JMA 10 (2022) 4, pp. 341-359
Persistent link: https://www.econbiz.de/10013463820
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Antecedents to the Justification of Norm Violating Behavior Among Business Practitioners
Vitell, Scott; Keith, Megan; Mathur, Manisha - In: Journal of Business Ethics 101 (2011) 1, pp. 163-173
Persistent link: https://www.econbiz.de/10009150431
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Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha; Lawrence, Danae; Chakravarty, Anindita - In: International journal of consumer studies 47 (2023) 3, pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
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A conceptual model for inter se mating of cows in India
Mehla, R. K.; Kumar, S.; Tripathi, V. N.; Gajbhiye, P. U.; … - In: Agricultural Systems 28 (1988) 1, pp. 47-55
Persistent link: https://www.econbiz.de/10005364322
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Policy options to promote energy efficient and environmentally sound technologies in small- and medium-scale industries
Thiruchelvam, M.; Kumar, S.; Visvanathan, C. - In: Energy Policy 31 (2003) 10, pp. 977-987
Persistent link: https://www.econbiz.de/10005052244