Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has remained sketchy and underdeveloped, particularly with...

Purpose – The purpose of this paper is to draw from: Freud's Interpretation of Dreams , citing the Dream of Irma's Injection , to illustrate psychic organization and the relation of psychic to social organization; The Dream of the Failed Dinner Party , to illustrate the inter‐individual...

Considers the relations between warfare, gender and marketing, and asks “Are we witnessing the feminization of marketing?” Draws on Deleuze and Guattari’s (1988) conception of warfare to illustrate contemporary patriarchal organization of society, war and marketing. Some might argue that a...

This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour...

Purpose The purpose of this study is to investigate narcissism in relation to consumer identity projects. Narcissism is rarely the focus of consumer culture studies, though it resonates with theories of individualistic, consumption-driven identities, and is argued to be a pervasive social trend...