Purpose – The main aim of this paper is to stimulate more relevant and critical ideas about marketing and the wider management field by exploring the actual and potential contribution of metaphor to marketing theory and practice. The subsequent connections made can help contribute towards...

Purpose The purpose of this paper is to develop an understanding for the social inclusion of disabled performers in a developing country to create awareness and improve policies/practices. Design/methodology/approach The study employed qualitative methodology, and data were collected through...

Previous research concerning barriers to internationalisation growth have modelled sets of internal and external factors impinging upon the behaviour of the firm. It is believed that this approach can only ever achieve a general perception of the difficulties encountered and that industry...

Purpose – The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on production values and the roles of entrepreneurial thinking and creativity. An analysis of impacting...

Purpose: The authors adopt a biographical methodology to investigate how a privately funded art museum has risen to become a key visitor destination on the island of Tasmania, Australia. Design/methodology/approach: The authors utilise both entrepreneurship and consumption as collecting lenses...

Purpose: The aim of the study is to gain insight into the link between art and tourism from a value co-creation perspective. This link is discussed with the help of the arts marketing, art tourism and value co-creation literature. The role of art in tourism and the role of cultural places in...

Purpose: This paper explores the nature of art as a product through a network perspective, accounting for key contributing stakeholders in shaping its essence. Design/methodology/approach: This study adopted a qualitative data collection and analysis design and is centred on a series of...