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Leaving Pleasantville : macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life

Megehee, Carol M.; Ko, Eunju; Belk, Russell W. - In: Journal of business research : JBR 69 (2016) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10011417056

Bridging Asia and the world : searching for academic excellence and best practice in marketing and management

Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817

Persistent link: https://www.econbiz.de/10012494024

Luxury brand advertising : editorial : theory and practice

Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760

Persistent link: https://www.econbiz.de/10012260247

Bridging Asia and the world : global platform for the interface between marketing and management

Ko, Eunju - In: Journal of business research : JBR 99 (2019), pp. 350-353

Persistent link: https://www.econbiz.de/10012023658

Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products

Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2149-2164

Purpose: The COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the market environment variable (i.e. pandemics) and their impact on clothing consumption behavior. Moreover, it...

Persistent link: https://www.econbiz.de/10012811021

Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products

Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2149-2164

Persistent link: https://www.econbiz.de/10013552980

The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type

Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299

Persistent link: https://www.econbiz.de/10014430228

The metaverse experience in luxury brands

Jiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2501-2520

Persistent link: https://www.econbiz.de/10014430263

The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms

Park, Yeonseo; Ko, Eunju; Do, Boram - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2645-2665

Persistent link: https://www.econbiz.de/10014430272

Contactless marketing management of fashion brands in the digital age

Cho, Minjung; Yun, Hyesu; Ko, Eunju - In: European management journal 41 (2023) 4, pp. 512-520

Persistent link: https://www.econbiz.de/10014437749