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Consumer-celebrity parasocial interaction : a conditional process analysis

Parmar, Yadvinder; Mann, Bikram Jit Singh - In: Global business review 25 (2024) 4, pp. 1026-1046

Persistent link: https://www.econbiz.de/10015163002

Antecedents of consumer preference for information sources for acquiring corporate information

Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 353-371

Persistent link: https://www.econbiz.de/10011476444

Unleashing a decisive approach to manage quality costs through behavioural investigation

Chopra, Arvind; Mann, Bikram Jit Singh - In: Business process management journal 21 (2015) 6, pp. 1206-1223

Persistent link: https://www.econbiz.de/10011487790

Profiling customers based on their social risk perception : a cluster analysis approach

Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Metamorphosis : a journal of management research 17 (2018) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10011893869

What and how to communicate about a corporate brand with the consumers : an exploratory study

Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249

Persistent link: https://www.econbiz.de/10011852950

Impact of celebrity endorser as in-store stimuli on impulse buying

Parmar, Yadvinder; Mann, Bikram Jit Singh; Kaur Ghuman, … - In: The international review of retail, distribution and … 30 (2020) 5, pp. 576-595

Persistent link: https://www.econbiz.de/10012315163

Sustainable supply chain activities and financial performance : an Indian experience

Mann, Bikram Jit Singh; Kaur, Harmeet - In: Vision : the journal of business perspective 24 (2020) 1, pp. 60-69

Persistent link: https://www.econbiz.de/10012174969

Measuring celebrity equity : unearthing the consumer knowledge structure associations

Kaur Ghuman, Mandeep; Parmar, Yadvinder; Mann, Bikram … - In: Global business review 22 (2021) 3, pp. 797-820

Persistent link: https://www.econbiz.de/10012591520

Target shareholders' wealth creation in domestic and cross‐border acquisitions in India

Jit Singh Mann, Bikram; Kohli, Reena - In: International Journal of Commerce and Management 21 (2011) 1, pp. 63-81

Purpose – This paper seeks to compare target shareholders' wealth gains in domestic and cross‐border acquisitions in India. Two existing schools of thought namely, the industrial organizational theory and bid‐specific factors theory have been compared to identify which of these two...

Persistent link: https://www.econbiz.de/10014766426

Do brand acquisitions create wealth for acquiring company shareholders? Evidence from India

Jit Singh Mann, Bikram; Kohli, Reena - In: Journal of Product & Brand Management 21 (2012) 4, pp. 265-274

Purpose – The paper seeks to assess the impact of brand acquisition announcement on the wealth of the acquiring company's shareholders in India. Furthermore, announcement returns have been assessed and compared across FMCG versus pharmaceutical brand acquisitions and domestic versus cross...

Persistent link: https://www.econbiz.de/10014896308