The economic reforms in India have not only changed consumption patterns but also the mindsets of people. This changing economic and social landscape has unleashed a plethora of opportunities and brought into existence companies in various sectors which were unheard of earlier. This case is...

This paper aims to understand the role of innovativeness in ensuring the sustained performance of entrepreneurial enterprises. The paper is set in the high technology industry and focuses on the Indian small and medium sized enterprises engaged in software development. Based on the options of...

Increasing costs involved in building new brands motivate marketers to adopt an alternate route for new product introductions in the form of brand extensions. While extensive research exists for understanding the intricacies of brand extensions in the Western context, there is limited...

Purpose: The authors present a systematic literature review on microfinance institutions’ (MFIs) effect on poverty and how they can ensure their sustainability. The purpose of this article is to review the effect of MFIs on poverty in South Asian countries. The...

This paper seeks to address two neglected aspects of convergence dynamics of cross-country per capita income. First, we allow evolutionary path of per capita income to contain stochastic shocks which may not converge fast enough to the long-run mean. Under this condition, we show that the...