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Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
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2
Before - after appeals : a dual-route effect model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 301-324
Persistent link: https://www.econbiz.de/10011581213
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3
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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4
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
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5
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
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6
How short film ads improve brand attitudes : the roles of viewing experiences and consumption visions
Chang, Chingching
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1440-1453
Persistent link: https://www.econbiz.de/10013461158
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7
Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent mental simulation and empowerment as mediators
Chang, Chingching
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
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8
Effects of the number of advertised brands in a choice set: A metacognitive process
Chang, Chingching
;
Chang, Wei‐Shan
;
Yu, Wan‐Yun
- In:
Psychology & Marketing
36
(
2019
)
5
,
pp. 502-519
Persistent link: https://www.econbiz.de/10012083973
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9
Advertising in Asia : theories and implications for practice
Chang, Chingching
;
Lee, Wei-Na
;
Liu-Thompkins, Yuping
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012201474
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10
Advertising in Asia
Chang, Chingching
(
ed.
);
Lee, Wei-Na
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012201711
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