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Communicating corporate responsibility to fit consumer perceptions : how sincerity drives event and sponsor outcomes
Scheinbaum, Angeline Close; Lacey, Russell; Liang, … - In: Journal of advertising research 57 (2017) 4, pp. 410-421
Persistent link: https://www.econbiz.de/10011884941
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
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Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close - In: Journal of advertising research 56 (2016) 4, pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
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Regret and nonredemption of daily deals : Individual differences and contextual influences
Scheinbaum, Angeline Close; Shah, Pratik; … - In: Psychology & Marketing 37 (2020) 4, pp. 535-555
Persistent link: https://www.econbiz.de/10012273746
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How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo; Scheinbaum, Angeline Close; Li, Siyan; … - In: Journal of advertising 52 (2023) 1, pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
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Compulsive buying in online daily deal settings : an investigation of motivations and contextual elements
Kukar-Kinney, Monika; Scheinbaum, Angeline Close; … - In: Journal of business research : JBR 69 (2016) 2, pp. 691-699
Persistent link: https://www.econbiz.de/10011436226
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Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close; Hampel, Stefan; Kang, Mihuyn - In: European journal of marketing : EJM 51 (2017) 3, pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
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Purse parties : a phenomenology of in-home counterfeit luxury events
Mitchell, Natalie A.; Scheinbaum, Angeline Close; Li, Dan; … - In: Qualitative consumer research, (pp. 227-255). 2017
Persistent link: https://www.econbiz.de/10011763389
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A power-responsibility equilibrium framework for fairness : understanding consumers' implicit privacy concerns for location-based services
Krishen, Anjala S.; Raschke, Robyn L.; Scheinbaum, … - In: Journal of business research : JBR 73 (2017), pp. 20-29
Persistent link: https://www.econbiz.de/10011647354
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Enhancing brand credibility via celebrity endorsement : trustworthiness trumps attractiveness and expertise
Wang, Stephen W.; Scheinbaum, Angeline Close - In: Journal of advertising research 58 (2018) 1, pp. 16-32
Persistent link: https://www.econbiz.de/10011875514