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Pricing capabilities : the des...
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ECONIS (ZBW)
46
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Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
Saved in:
2
Thoughts: premium pricing in B2C and B2B
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011922706
Saved in:
3
The micro-foundations of pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of business research : JBR
76
(
2017
),
pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
Saved in:
4
Value assessment and pricing capabilities : how to profit from value
Johansson, Magnus
;
Keränen, Joona
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011460118
Saved in:
5
Pricing ROI, pricing capabilities and firm performance
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011460124
Saved in:
6
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
7
Special issue editorial: "Organizing for pricing excellence"
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 387-389
Persistent link: https://www.econbiz.de/10012601009
Saved in:
8
Special issue: organizing for pricing excellence
Liozu, Stephan
(
ed.
);
Hinterhuber, Andreas
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012601011
Saved in:
9
Configurational theory and practices of firms employing multiple pricing policies : assessing effective and ineffective pricing recipes in multiple firm contexts
Liozu, Stephan
;
Feurer, Sven
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 420-435
Persistent link: https://www.econbiz.de/10012601014
Saved in:
10
Pricing and CEOs : why top executives need to get involved
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 283-290
Persistent link: https://www.econbiz.de/10013392358
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