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Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?

Nierobisch, Tim; Toporowski, Waldemar; Dannewald, Till; … - In: Journal of retailing and consumer services 34 (2017), pp. 117-137

Persistent link: https://www.econbiz.de/10011629027

Contingent Valuation Measurement for staging the Olympic Games : the failed bid to host the 2018 Winter Games in Munich

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Success factors, competitive advantage and competence development

Grunert, Klaus G.; Hildebrandt, Lutz - In: Journal of Business Research 57 (2004) 5, pp. 459-461

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Store image and the prediction of performance in retailing

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Unobservable effects in structural models of business performance

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Linking corporate reputation and shareholder value using the publication of reputation rankings

Tischer, Sven; Hildebrandt, Lutz - In: Journal of Business Research 67 (2014) 5, pp. 1007-1017

Good corporate reputation is one of the most valuable assets and causes a multitude of favorable impacts within different stakeholder groups. As a consequence, a lot of studies analyze the relationship between corporate reputation and financial performance. However, most of them raise the...

Persistent link: https://www.econbiz.de/10010869777