Drawing on literature underpinning brand management in marketing, product life cycles in economics, fads in sociology and aging in biology, this paper argues that brand demise is inevitable and not necessarily caused by managerial incompetence. Rather, this demise is a natural part of a brand's...

The paper identifies two major conceptual challenges facing evolutionary economics and shows how they parallel similar challenges facing evolutionary and developmental biology. One issue is the differentiation between learning-by-doing, on one hand, and habit formation, on the other. Another...