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Xu, Zibin; Zhu, Yi; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 724-740

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Zhu, Yi; Dukes, Anthony - In: Marketing science 36 (2017) 5, pp. 683-698

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Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 508-523

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Dukes, Anthony; Zhu, Yi - In: Marketing science 38 (2019) 3, pp. 500-515

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Yi, Zhu; Alin, Qin - In: The review of socionetwork strategies 14 (2020) 1, pp. 41-53

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Zhu, Yi - 2023

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Zhu, Yi - In: Macroeconomic dynamics 28 (2024) 5, pp. 1150-1160

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Wang, Ruitong; Zhu, Yi; John, George - In: Journal of marketing research 59 (2022) 3, pp. 517-533

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Lu, Su; Au, Wing-Tung; Zhu, Yi; Jiang, Feng - In: Journal of Behavioral Decision Making 32 (2018) 3, pp. 255-265

Persistent link: https://www.econbiz.de/10012081149