Purpose – The purpose of this paper is to develop a framework and a reference process for achieving channel alignment in companies that use traditional and electronic marketing channels. Instruments for gathering and structuring of information on channel deployment are proposed and integrated...

Value creation is increasingly organized in virtualized settings requiring effective computer-mediated communication. While media choice has been a topic of interest in Information Systems for some time, corresponding media choice theories exhibit a range of shortcomings with regard to...

An overview of the literature on Internet social networking (ISN) is presented. The authors identify four dominant streams of research and review the key contributions to the field. The review reveals that the research field is fragmented and does not yet facilitate a general understanding of...