Purpose – The purpose of the present study is to assess India's potential as a lead market for cost‐effective frugal innovations. This is of special interest since lead markets have traditionally existed in economically highly developed countries, whereas developing countries have faced...

Innovations have acquired a key role in the growth and competition strategies of firms today. They are regarded as an essential tool for stimulating growth and enabling firms to master the competition brought about by the forces of globalization. However, in particular, many small and...

Securing access to "lead markets" is generally regarded as a key driver for the increasing globalization of innovation since these are considered to be "early indicators" for emerging customer needs. Such markets, therefore, offer a good chance of uncertainty reduction for in the innovation...

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its...

Frugal innovations are increasingly considered in the context of sustainability and are seen to have promising potential for the realization of global sustainability goals. So far, the discourse has focused on the question of whether and how frugal innovations contribute to sustainable...