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Epilogue to the special issue and reflections on the future of engagement research

Hollebeek, Linda D.; Conduit, Jodie; Sweeney, Jill; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 586-594

Persistent link: https://www.econbiz.de/10011483191

COVID-19’s impact on the perceived risk of ocean cruising : a best-worst scaling study of Australian consumers

Tapsall, Suellen; Soutar, Geoffrey N.; Elliott, Wendy A.; … - In: Tourism economics : the business and finance of tourism … 28 (2022) 1, pp. 248-271

Persistent link: https://www.econbiz.de/10012886902

Saving energy at home : exploring the role of behavior regulation and habit

Webb, David A.; Soutar, Geoffrey N.; Gagné, Marylène; … - In: International journal of consumer studies 46 (2022) 2, pp. 621-635

Persistent link: https://www.econbiz.de/10013162339

Financial instruments and equity structures for raising capital in co-operatives

Mamouni Limnios, Elena Alexandra; Watson, John; … - In: Journal of accounting & organizational change 12 (2016) 1, pp. 50-74

Persistent link: https://www.econbiz.de/10011508000

Organisational factors, anticipated rents and commercialisation in SMEs

Do, Hang; Mazzarol, Tim; Soutar, Geoffrey N.; Volery, … - In: International journal of innovation management 22 (2018) 2, pp. 1850018-1-30

Persistent link: https://www.econbiz.de/10011817471

Employer and employee perspectives of HRM practices within SMEs

Mazzarol, Tim; Soutar, Geoffrey N.; McKeown, Tui; … - In: Small enterprise research 28 (2021) 3, pp. 247-268

Persistent link: https://www.econbiz.de/10012801744

Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty

Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique - 2022

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7....

Persistent link: https://www.econbiz.de/10013270851

Value‐facilitating simplification in marketing : A systematic review and research agenda

Gruner, Richard L.; Soutar, Geoffrey N. - In: International Journal of Management Reviews 23 (2021) 2, pp. 277-299

Persistent link: https://www.econbiz.de/10012537522

Online brand advocacy and brand loyalty : a reciprocal relationship?

Wilk, Violetta; Soutar, Geoffrey N.; Harrigan, Paul - In: Asia Pacific Journal of Marketing and Logistics 33 (2021) 10, pp. 1977-1993

Purpose: The purpose of this study is to increase the understanding of the online brand advocacy (OBA) and brand loyalty relationship through a social identity theory lens. Design/methodology/approach: An online survey was used to obtain the needed data and the relationships of interest were...

Persistent link: https://www.econbiz.de/10012539134

Drivers and relationship benefits of customer willingness to engage in CSR initiatives

O'Brien, Ingrid M.; Ouschan, Robyn; Jarvis, Wade; … - In: Journal of Service Theory and Practice 30 (2020) 1, pp. 5-29

Purpose: The purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness to engage in CSR and to demonstrate the influence this engagement has on their commitment and loyalty to the organisation....

Persistent link: https://www.econbiz.de/10012279115