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This paper presents findings of a study in relationship management in public relations practice. As relationships are always changing, consultants and clients need to constantly adapt in order to develop relationship characteristics such as trust. This paper argues that, although trust is one...
Persistent link: https://www.econbiz.de/10014850783
Purpose To understand the communication important to social capital development and community engagement in regional communities and its relevance to corporate social responsibility (CSR). Methodology/approach Qualitative approach including focus groups and semi-structured interviews. Case...
Persistent link: https://www.econbiz.de/10015368118