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This paper considers the role of lean product development (LPD) as part of a company's overall innovation strategy. Our discussion contends that the value-concept in LPD is too strongly tied to product features, and that this may lead to: (i) overemphasis on utilitarian value, (ii) preference...
Persistent link: https://www.econbiz.de/10010754699
For companies to survive and thrive in today's market, a key strategy is to leverage innovation capability through an effective process of converting unmet customer needs into successful products, creating value for customers, the company and other stakeholders. This work demonstrates how Lean...
Persistent link: https://www.econbiz.de/10010883014
Purpose: Most complex engineering projects encounter unexpected events through their life cycle. These are traditionally attributed to inaccurate foresight and poor planning. Outlining a nonanticipatory alternate, the authors seek to explain the ability to rebound from unexpected events,...
Persistent link: https://www.econbiz.de/10012638897
No abstract received.
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No abstract received.
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Purpose: This study aims to explore the motivations and business ideation processes of 776 entrepreneurs from three diverse cohorts of technology, youth and arts entrepreneurs. Design/methodology/approach: Using an inductive approach inspired by grounded theory, observations resultant from the...
Persistent link: https://www.econbiz.de/10012279982