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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
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2
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
3
Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk
;
Fader, Peter
;
Harfie, Bruce G. S.
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
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4
Objective vs. online ratings : are low correlations unexpected and does it matter? : a commentary on de Langhe, Fernbach, and Lichtenstein
Winer, Russell S.
;
Fader, Peter
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 846-849
Persistent link: https://www.econbiz.de/10011489780
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5
Star Wars : response to Simonson, Winer/Fader, and Kozinets
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 850-857
Persistent link: https://www.econbiz.de/10011489797
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6
"How to project customer retention" revisited : the role of duration dependence
Fader, Peter
;
Hardie, Bruce G. S.
;
Liu, Yuzhou
;
Davin, …
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011920039
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7
Designing and evaluating dynamic pricing policies for major league baseball tickets
Xu, Joseph Jiaqi
;
Fader, Peter
;
Veeraraghavan, Senthil
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
1
,
pp. 121-138
Persistent link: https://www.econbiz.de/10012001007
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8
Pricing theater seats : the value of price commitment and monotone discounting
Tereyağoğlu, Necati
;
Fader, Peter
;
Veeraraghavan, Senthil
- In:
Production and operations management : an international …
26
(
2017
)
6
,
pp. 1056-1075
Persistent link: https://www.econbiz.de/10011718167
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9
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
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10
Multiattribute loss aversion and reference dependence : evidence from the performing arts industry
Tereyağoğlu, Necati
;
Fader, Peter
;
Veeraraghavan, Senthil
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011819593
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