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International higher education brand alliance : the role of brand fit and world-mindedness
Kim, Kyung-Min; Nobi, Benjamin; Lee, Sangwon; Milewicz, Chad - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10013163340
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The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
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Target shareholder gains, peer firm values, and merger and acquisition announcements
Lee, Sangwon - In: International journal of finance & economics : IJFE 27 (2022) 3, pp. 3550-3563
Persistent link: https://www.econbiz.de/10013330716
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The value of official business group affiliation : evidence from a change in Korean chaebol designation policy
Lee, Sangwon - In: Emerging markets review 52 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013419013
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Sectoral impact of the Covid-19 outbreak and value of business group affiliated firms in Korea
Lee, Sangwon - In: Emerging markets, finance & trade : a journal of the … 59 (2023) 7, pp. 2008-2024
Persistent link: https://www.econbiz.de/10014290371
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Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon - In: Journal of international consumer marketing 36 (2024) 3, pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
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Reference prices, relative values, and the timing of M&A announcements
Lee, Sangwon; Yerramilli, Vijay - In: The journal of corporate finance : contracting, … 76 (2022), pp. 1-25
Persistent link: https://www.econbiz.de/10013494260
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Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon; Johnson, Zachary S. - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
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What has been changed in SPAC mergers? : evidence from Korea since their introduction
Kang, Hyung Cheol; Lee, Sangwon - In: Finance research letters 56 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014473713