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Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization
Eggert, Curd-Georg; Winkler, Corinna; Volkmann, Anne; … - In: Industrial marketing management : the international … 105 (2022), pp. 404-421
Persistent link: https://www.econbiz.de/10013494063
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Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts
Wangenheim, Florian von; Wünderlich, Nancy V.; … - In: Journal of business research : JBR 79 (2017), pp. 181-188
Persistent link: https://www.econbiz.de/10011745251
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Reflections on context in service research
Voss, Christopher A.; Perks, Helen; Sousa, Rui; Witell, Lars - In: Journal of service management 27 (2016) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011482107
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Contrasting risk perceptions of technology-based service innovations in inter-organizational settings
Paluch, Stefanie; Wünderlich, Nancy V. - In: Journal of business research : JBR 69 (2016) 7, pp. 2424-2431
Persistent link: https://www.econbiz.de/10011491008
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Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search
Schlangenotto, Darius; Kundisch, Dennis; Wünderlich, … - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 407-421
Persistent link: https://www.econbiz.de/10012003962
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"Service Encounter 2.0" : an investigation into the roles of technology, employees and customers
Larivière, Bart; Bowen, David E.; Andreassen, Tor W.; … - In: Journal of business research : JBR 79 (2017), pp. 238-246
Persistent link: https://www.econbiz.de/10011745302
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Triadic relationships in the context of services for animal companions
Rötzmeier-Keuper, Julia; Hendricks, Jennifer; … - In: Journal of business research : JBR 85 (2018), pp. 295-303
Persistent link: https://www.econbiz.de/10011815549
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The great game of business : advancing knowledge on gamification in business contexts
Wünderlich, Nancy V.; Gustafsson, Anders; Hamari, Juho; … - In: Journal of business research : JBR 106 (2020), pp. 273-276
Persistent link: https://www.econbiz.de/10012158364
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Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.; Mosteller, Jill; Beverland, … - In: Journal of macromarketing 41 (2021) 4, pp. 646-662
Persistent link: https://www.econbiz.de/10012794247
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Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.; Hogreve, Jens; Chowdhury, Ilma Nur; … - In: Journal of business research : JBR 116 (2020), pp. 377-386
Persistent link: https://www.econbiz.de/10012257627