Le Thanh Tiep; Tiwari, Aviral Kumar; Behl, Abhishek; … - In: Management Decision 60 (2021) 10, pp. 2642-2668
Purpose: This study aims to evaluate the impact of perceived cause- related marketing (perceived-CRM) on the repurchase intention (CRIN). Besides, brand image (BIMA) and customer satisfaction (CSAT) connect this relationship as mediating variables. Especially, the role of perceived corporate...