Purpose – The purpose of this paper is to investigate the impact of intellectual capital on competitive advantage in banking sector. Further, it also examines the role of innovation as a mediating variable and organisational learning as a moderating variable in intellectual capital and...

Purpose – The present paper aims to measure talent management using corporate governance as a proxy measure and examine its impact on business performance in a public‐sector bank, i.e. State Bank of India. Design/methodology/approach – Quarterly reports of State Bank of India from the...

Purpose: The purpose of this study is to understand the concept of stakeholder marketing orientation (SMO), its dimensionality and the development of an SMO scale. Further, the study also aims to analyze the impact of SMO on business performance (BP) in Indian pharmaceutical marketing...

Purpose: This paper aims to advance the current understanding of social media (SM) brand engagement. Specifically, it validates the dimensionality of SM brand engagement, examines its drivers and explores the impact of SM brand engagement on brand equity. Design/methodology/approach: A survey...

Purpose The purpose of this paper is threefold: first, to develop and measure customer engagement scale in context to social media (SM); second, to elucidate the variables that impact customers’ brand engagement on SM and its impact in building customer-based brand equity; and finally, to...

Purpose The main purpose of this study is to examine the synergistic impact of marketing orientation (MO) and strategic orientation (SO) on business performance (BP) and to explore role of entrepreneurial qualification (moderating) and SO (mediating) in MO and BP relationship....

Purpose – The purpose of this paper is to develop comprehensive model of business social responsibility (BSR) for small-scale enterprises (SSEs) in Indian Context. Design/methodology/approach – The data were collected from 156 SSE owners/managers using snowball sampling method, operating in...

Purpose – The purpose of the study is to develop, measure and empirically validate marketing capabilities (MARKCAPB) scale in banking sector. Design/methodology/approach – Data are collected from a branch manager and three next senior managers of 144 branches of 21 public and 7 private banks...

Purpose: In an era of heightened competition to sustain patient loyalty, quality of interpersonal experiences with the staff, operational quality of hospital operations and overall satisfaction and quality of the healthcare services, in general are to be understood in-depth in both public as...

The purpose of the study is to measure and validate the corporate reputation scale (CR) and to examine its factor structure and nomological validity in banking sector in Indian context. The data were collected from 240 customers of three selected private banks and three public banks. Exploratory...