Chapter 1: Entrepreneurship: The Global Economic Landscape -- SECTION 1: INSTITUTIONAL CHALLENGES -- Chapter 2: A Measure of the Impacts of Productive, Unproductive and Destructive Entrepreneurship on Economic Growth and Development in Africa -- Chapter 3: Addressing the Challenges of...

Purpose – This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector. Design/methodology/approach – Case studies for three hotels illustrate some major marketing challenges for the small hotel...

Purpose – This paper seeks to provide insights into key areas of business support used by technology entrepreneurs who start businesses in north west Wales. Design/methodology/approach – This research uses a qualitative research approach and a purposive sample of eight small technology firms...

Purpose – This research paper seeks to contribute to discussions at the marketing and entrepreneurship interface from the small to medium‐sized enterprise (SME) perspective, in particular to further developments in the entrepreneurial marketing (EM) literature by presenting a research...

Purpose – The purpose of this paper is to propose the application of social practice theory for the investigation of entrepreneurial marketing (EM) practices. Design/methodology/approach – A theoretical gap has been found between scholarly efforts to explain the nature of EM practice and the...

Purpose – This study seeks to explore the success and failure of two similar small software technology firms from a marketing perspective. Using a dyadic approach, the research aims to compare the degree of customer orientation and innovativeness exhibited in both firms and to understand...

Research into the entrepreneurial species, indigenous and non-indigenous types from both rural and urban regions in the UK has been sparse, to say the least. This paper presents insights into how both rural and urban socioeconomic environments influence the emergence of specific types of...