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1
Key success factors to be sustainable and innovative in the textile and
fashion
industry : evidence from two Italian luxury brands
Bernardi, Alberta
;
Cantù, Chiara Luisa
;
Cedrola, Elena
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10013270691
Saved in:
2
‘Size revolution’ : the industrial foundations of the Italian clothing business
Merlo, Elisabetta
- In:
Business history
57
(
2015
)
6
,
pp. 919-941
Persistent link: https://www.econbiz.de/10011483883
Saved in:
3
Green branding in fast
fashion
: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception
Javed, Tahira
;
Mahmoud, Ali B.
;
Yang, Jun
;
Zhao, Xu
- In:
Corporate communications : an international journal
29
(
2024
)
6
,
pp. 915-934
Persistent link: https://www.econbiz.de/10015272589
Saved in:
4
Fashion
as an economic engine : process and product innovation, commercial strategies, consumer behavior
Nigro, Giampiero
(
ed.
)
-
Fondazione Istituto internazionale di storia economica …
-
2022
Persistent link: https://www.econbiz.de/10013264549
Saved in:
5
Efficiency, internationalization and market positioning in textiles fast
fashion
: the Inditex case
Jorge Moreno, Justo de
;
Rojas Carrasco, Oscar
- In:
International journal of retail & distribution management
44
(
2016
)
4
,
pp. 397-425
Persistent link: https://www.econbiz.de/10011515572
Saved in:
6
Making Italian
fashion
global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
Saved in:
7
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
8
The emergence of
Italy
as a
fashion
country : nation branding and collective meaning creation at Florence's
fashion
shows : 1951-1965
Pinchera, Valeria
;
Rinallo, Diego
- In:
Business history
62
(
2020
)
1
,
pp. 151-178
Persistent link: https://www.econbiz.de/10012181784
Saved in:
9
Dominance versus collaboration models : French and Italian luxury
fashion
brands in Japan
Isozaki, Yoko
;
Donzé, Pierre-Yves
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10013410699
Saved in:
10
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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