Purpose – Valid measurement scales for predicting the adoption of hoteliers’ customer‐centric orientation are in short supply. The present research develops and validates a new scale for a specific variable, i.e. Management Attitudes Towards Customer‐Centric Orientation (MATCCO)....

In the present electronic era, all companies tend to adopt in some extend internet- based features aiming to be compatible and viable and support food sustainability. In this paper, SMEs in the Food and Beverage sector were surveyed aiming to study the employ in their websites of contemporary...

Purpose This chapter aims to present the key issues and main aspects of risk management (RM), as they relate to tourism entrepreneurship, with a focus on the RM plan and the various strategies used in controlling risks. Methodology/approach Literature review was conducted and managerial issues...

In this article, consumer dissatisfaction of agro-food products is studied. Specifically, the main reasons for triggering dissatisfaction are identified and ranked. Additionally, the factors that affect consumer's complaining behavior is also studied and the level of complaining adoption are...

Purpose: The purpose of this paper is to investigate which of four well-established theoretical models (i.e. technology acceptance model, theory of planned behavior, unified theory of acceptance and use of technology, decomposed theory of planned behavior (DTPB)) best explains potential...