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Purpose The purpose of this paper is to evaluate how the intermediation of an online agent in the relationship between prospective clients and professional service providers affects individual purchasing processes and decisions, and satisfaction with the professional service provider once the...
Persistent link: https://www.econbiz.de/10014907639
Purpose There is a long-standing debate on whether the entrepreneurship education program (EEP) of university graduates can promote entrepreneurship intention and behaviour. The purpose of this paper is to use the theory of planned behaviour as a conceptual framework and compare the differences...
Persistent link: https://www.econbiz.de/10014770089
Purpose – The purpose of this paper is to draw on self‐categorisation theory and nation branding to investigate the social identities and influences which underpin consumer preferences for national brands. Design/methodology/approach – A survey in Mozambique, an underdeveloped African...
Persistent link: https://www.econbiz.de/10014827497
Achieving the MDG goal of reducing world poverty by 50% by 2015 requires the cooperative effort of many disciplines. To date the discipline of organizational psychology has not played as significant a role as it might in this endeavor. With the recent establishment of the Global Task Force for...
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