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Twenty years of IMC : a study...
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1
Branding's academic-practitioner gap :
managers
' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
Saved in:
2
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
3
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
4
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
5
A collection of Islamic advertising principles : revisited and detailed
Ali Shafiq
- In:
International journal of islamic marketing and branding
3
(
2018
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10011989257
Saved in:
6
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
7
# Sponsored # Ad: agency perspective on influencer marketing campaigns
Childers, Courntey Carpenter
;
Lemon, Laura L.
;
Hoy, …
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012243132
Saved in:
8
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
9
Advertising self-regulation (ASR) in Spain : an analysis of complaints and resolutions
Perelló-Oliver, Salvador
;
Muela-Molina, Clara
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 553-569
Persistent link: https://www.econbiz.de/10012203336
Saved in:
10
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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