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Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane - In: The journal of brand management : an international journal 30 (2023) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
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Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
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The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
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Leveraging secondary associations to build brand equity : theoretical perspectives and practical applications
Keller, Kevin Lane - In: International journal of advertising : the review of … 39 (2020) 4, pp. 448-465
Persistent link: https://www.econbiz.de/10012260228
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Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
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How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Journal of advertising research 62 (2022) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
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Understanding branding in a digitally empowered world
Erdem, Tulin; Keller, Kevin Lane; Kuksov, Dmitri; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
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Introduction to the special issue-mapping the boundaries of marketing : what needs to be known
Kumar, V.; Keller, Kevin Lane; Lemon, Katherine N. - In: Journal of marketing 80 (2016) 6, pp. 1-5
Persistent link: https://www.econbiz.de/10011621573
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 286-301
Persistent link: https://www.econbiz.de/10011591597