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Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
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Mediation analysis revisited : practical suggestions for addressing common deficiencies
Kim, Jungkeun; Hwang, Euejung; Phillips, Megan; Jang, Sungha - In: Australasian marketing journal 26 (2018) 1, pp. 59-64
Persistent link: https://www.econbiz.de/10011880465
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Position effects of menu item displays in consumer choices : comparisons of horizontal versus vertical displays
Kim, Jungkeun; Hwang, Euejung; Park, Jooyoung; Lee, Jacob C. - In: The Cornell hospitality quarterly 60 (2019) 2, pp. 116-124
Persistent link: https://www.econbiz.de/10012001699
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Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
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Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited
Kim, Jungkeun; Cui, Yuanyuan; Jang, Sungha; Spence, Mark T. - In: Australasian marketing journal 27 (2019) 2, pp. 126-128
Persistent link: https://www.econbiz.de/10012103252
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Consumer–brand relationship quality: When and how it helps brand extensions
Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of Business Research 67 (2014) 4, pp. 591-597
Two studies demonstrate that strong brand relationship quality (BRQ) enhances consumer judgments about brand extensions. Different methods (survey vs. experiment), participants (real consumers vs. college students), and cultural contexts (Korea vs. Canada) demonstrate that this effect...
Persistent link: https://www.econbiz.de/10010744120
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An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind
Jung, Wonsuk; Peck, Joann; Palmeira, Mauricio; Kim, … - In: Journal of marketing research 59 (2022) 5, pp. 1019-1039
Persistent link: https://www.econbiz.de/10013389280
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The impact of communication information on the perceived threat of COVID-19 and stockpiling intention
Giroux, Marilyn; Park, Jooyoung; Kim, Jungkeun; Choi, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10014228874
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The effect of industry-specialist auditors on SEO underpricing before and after the global financial crisis
Kwon, Soo Young; Park, Jongwon; Yu, Jaeyoon - In: Auditing : a journal of practice & theory 37 (2018) 1, pp. 89-113
Persistent link: https://www.econbiz.de/10011859004
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The impact of audit committee financial expertise on management discussion and analysis (MD&A) tone
Lee, Jaywon; Park, Jongwon - In: The European accounting review 28 (2019) 1, pp. 129-150
Persistent link: https://www.econbiz.de/10012195242