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On the myth of reported precision in public opinion polls

Peterson, Robert A. - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 147-155

Persistent link: https://www.econbiz.de/10011887258

Self-efficacy and personal selling : review and examination with an emphasis on sales performance

Peterson, Robert A. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10012200912

Convenience samples of college students and research reproducibility

Peterson, Robert A.; Merunka, Dwight R. - In: Journal of Business Research 67 (2014) 5, pp. 1035-1041

Tests of theory in marketing and consumer behavior research are frequently based on convenience samples of undergraduate college students. In a study of business-related ethicality, analysis of data from four dozen convenience samples of undergraduate business students revealed significant...

Persistent link: https://www.econbiz.de/10010869860

Language, Thought, and Consumer Research

Merunka, Dwight R.; Peterson, Robert A. - In: Review of marketing research : Vol. 3, (pp. 152-192). 2007

Persistent link: https://www.econbiz.de/10015383861

On the significance of statistically insignificant results in consumer behavior experiments

Peterson, Robert A.; Umesh, U. N. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 81-91

Persistent link: https://www.econbiz.de/10011865105

A meta-analysis of online trust relationships in e-commerce

Kim, Yeolib; Peterson, Robert A. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 44-54

Persistent link: https://www.econbiz.de/10011695178

Digital disruption : the transdisciplinary future of marketing education

Crittenden, Victoria Lynn; Peterson, Robert A. - In: Journal of marketing education : JME 41 (2019) 1, pp. 3-4

Persistent link: https://www.econbiz.de/10012008044

Special issue: digital disruption in marketing

Crittenden, Victoria Lynn (ed.); Peterson, Robert A. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012008121

Keeping the marketing curriculum current in an era of digital disruption

Crittenden, Victoria Lynn; Peterson, Robert A. - In: Journal of marketing education : JME 41 (2019) 2, pp. 75-76

Persistent link: https://www.econbiz.de/10012113843

Special issue: digital disruption in marketing, 2

Crittenden, Victoria Lynn (ed.); Peterson, Robert A. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012113991