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Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of Business Research 67 (2014) 5, pp. 974-982

Multiple facets of perceived value perceptions drive loyalty intentions. However, this value–loyalty link is not uniform for all customers. In fact, the present study identifies three different segments that are internally consistent and stable across different service industries, using two...

Persistent link: https://www.econbiz.de/10011049933

Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service

Arne, Floh; Koller, Monika; Zauner, Alexander; Teller, … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 352-362

Persistent link: https://www.econbiz.de/10011695123

Three decades of customer value research : paradigmatic roots and future research avenues

Zeithaml, Valarie A.; Verleye, Katrien; Hatak, Isabella; … - In: Journal of service research 23 (2020) 4, pp. 409-432

Persistent link: https://www.econbiz.de/10012391603

Effective entrepreneurial marketing on Facebook : a longitudinal study

Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157

Persistent link: https://www.econbiz.de/10012230455

Discussion

Rusch, Thomas; Zeileis, Achim - In: International Statistical Review 82 (2014) 3, pp. 361-367

Persistent link: https://www.econbiz.de/10011085724

Tests of additivity in mixed and fixed effect two-way ANOVA models with single sub-class numbers

Rasch, Dieter; Rusch, Thomas; Šimečková, Marie; … - In: Statistical Papers 50 (2009) 4, pp. 905-916

Persistent link: https://www.econbiz.de/10008566226

Linking cause assessment, corporate philanthropy, and corporate reputation

Szőcs, Ilona; Schlegelmilch, Bodo B.; Rusch, Thomas; … - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 376-396

Persistent link: https://www.econbiz.de/10011489081

Capturing the familiness of family businesses : development of the family influence familiness scale (FIFS)

Frank, Hermann; Keßler, Alexander; Rusch, Thomas; … - In: Entrepreneurship, theory and practice : ET & P 41 (2017) 5, pp. 709-742

Persistent link: https://www.econbiz.de/10011750844

Breaking free from the limitations of classical test theory : developing and measuring information systems scales using item response theory

Rusch, Thomas; Lowry, Paul Benjamin; Mair, Patrick; … - In: Information & management : the internat. journal of … 54 (2017) 2, pp. 189-203

Persistent link: https://www.econbiz.de/10011650548

How to improve the performance of email marketing campaigns? : a field experiment using the authority principle to improve email performance

Defau, Laurens; Zauner, Alexander; Sycik, Anna - In: Review of marketing science 21 (2023) 1, pp. 187-194

Persistent link: https://www.econbiz.de/10014364910