Similar Search Results

Customer segmentation based on store equity : what explains customer store preference?

Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561

Persistent link: https://www.econbiz.de/10011771417

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

New approach to customer segmentation based on changes in customer value

Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121

Persistent link: https://www.econbiz.de/10011416878

Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market

Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331

Persistent link: https://www.econbiz.de/10012023642

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

Kessara Kanchanapoom; Jongsawas Chongwatpol - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 172-185

Persistent link: https://www.econbiz.de/10014326748

Customer segmentation and ex ante fairness : a queueing perspective

Liu, Jian; Zhou, Yong-Pin; Chen, Jian - In: Production and operations management : the flagship … 32 (2023) 10, pp. 3246-3265

Persistent link: https://www.econbiz.de/10014430726

The tenure-based customer retention model : a cross-cultural validation

Krautz, Carolin; Hoffmann, Stefan - In: Journal of international marketing 25 (2017) 3, pp. 83-106

Persistent link: https://www.econbiz.de/10011752717

Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

Persistent link: https://www.econbiz.de/10011534009

Customers' online purchase intentions and customer segmentation during the period of COVID-19 pandemic

Akar, Ezgi - In: Journal of internet commerce 20 (2021) 3, pp. 371-401

Persistent link: https://www.econbiz.de/10012549667

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10012313575