A larger portion of males is overweight than is females. Females' food choices in comparison to those of males reflect the greater importance that females attribute to health and physical appearance; their more complex attitude toward risk; the greater esteem in which they hold home-cooked food;...

This study examines the effects of context (health hazard), direction (positive versus negative) and intensity of information about health hazards on consumers' choice processes. We propose that choice of frequently purchased food commodities, ceteris paribus, is based on a single...

Purpose: Marketers often assume that functional, hedonic and socially conspicuous utilities in choosing a brand differ for men and women, thus different marketing strategies are required for each gender. To date, most of the research studies have used self-reported measures when shopping in...

Purpose: This paper aims to address the role of product involvement in the brand preference formation of men and women. Product involvement can be defined as a consumer’s motivation for product purchase that affects their information processing strategies when forming a brand preference (e.g....

Studies on innovation and creativity have been quite rare, thus far in the sport management literature. In this study, a comparative analysis was conducted between two great inventions — Tsukahara's Vault and Fosbury's Flop. Mitsuo Tsukahara and Dick Fosbury responded to open-ended questions...

Examines the conditions and different structural settings in which a retailer is likely to apply an international reference price strategy to an imported product. We define the term “international reference price” as an external reference price that reflects the product’s price in...

In this study we demonstrate how a reference price may affect the degree of price rigidity|flexibility. For this, we construct a model of reference-price formation, which we use to analyze the effect of asymmetric reference price (cut 'effects') on the profitability of price promotions. We...

Examines the competitive position of countries in Southern Europe in attracting multinational corporations (MNCs) through direct foreign investments (DFIs). Articulates the primary factors considered by multinational corporations when setting up activities through foreign direct investments....