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What drives post-adoption usage? : investigating the negative and positive antecedents of disruptive technology continuous adoption intentions
Obal, Michael W. - In: Industrial marketing management : the international … 63 (2017), pp. 42-52
Persistent link: https://www.econbiz.de/10011730095
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Disruptive technology and AI in the banking industry of an emerging market
Omoge, Akinyemi Paul; Gala, Prachi; Horky, Alisha Blakeney - In: International journal of bank marketing 40 (2022) 6, pp. 1217-1247
Persistent link: https://www.econbiz.de/10013397785
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Consumers' switching to disruptive technology products : the roles of comparative economic value and technology type
Kamolsook, Apinya; Badir, Yuosre F.; Frank, Björn - In: Technological forecasting & social change : an … 140 (2019), pp. 328-340
Persistent link: https://www.econbiz.de/10012132884
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A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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Gender-moderating effect on e-shopping behavior : a cross-cultural study of the United States and Saudi Arabia
Heinrichs, John H.; Aali, Abdulrahman Yousef al-; Lim, … - In: Journal of global marketing 29 (2016) 1/5, pp. 85-97
Persistent link: https://www.econbiz.de/10011654069
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The moderating roles of status of B2B evaluator and dependence in the switching costs : switching intentions : performance causal chain in Korea
Ha, Hong Youl - In: Asia Pacific business review 23 (2017) 3, pp. 420-437
Persistent link: https://www.econbiz.de/10012153983
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Personalized pricing versus history-based pricing : implications for privacy policy
Miettinen, Topi; Stenbacka, Rune - In: Information economics and policy : IEP 33 (2015), pp. 56-68
Persistent link: https://www.econbiz.de/10011575030
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Positioning and pricing strategies in a market with switching costs and staying costs
Jeong, Yuncheol; Maruyama, Masayoshi - In: Information economics and policy : IEP 44 (2018), pp. 47-57
Persistent link: https://www.econbiz.de/10012013127
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Profitability of behavior-based price discrimination
Shrivastav, Sumit - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 535-547
Persistent link: https://www.econbiz.de/10014457863
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The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah; Kim, Junghun - In: Journal of retailing and consumer services 77 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014462320