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ECONIS (ZBW)
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1
Retailing and retailing research in the age of big data analytics
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10012288640
Saved in:
2
Intra- and inter-format competition among discounters and supermarkets
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Gielens, Katrijn
; …
-
2008
Persistent link: https://www.econbiz.de/10003760567
Saved in:
3
The impact of the business cycle on service providers : insights from international tourism
Dekimpe, Marnik G.
;
Peers, Yuri
;
Heerde, Harald J. van
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10011433131
Saved in:
4
Business cycle research in marketing : a review and research agenda
Dekimpe, Marnik G.
;
Deleersnyder, Barbara
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011865098
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
Saved in:
7
Marketing budget allocation across countries : the role of international business cycles
Peers, Yuri
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science
36
(
2017
)
5
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011760408
Saved in:
8
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
9
Retailing research in rapidly changing times : on the danger of being leapfrogged by practice
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 6-9
Persistent link: https://www.econbiz.de/10012102901
Saved in:
10
Investors' evaluations of price-increase preannouncements
Lim, Leon Gim
;
Tuli, Kapil R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10011943212
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