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Predictive model assessment and selection in composite-based modeling using PLS-SEM : extensions and guidelines for using CVPAT

Sharma, Pratyush Nidhi; Liengaard, Benjamin Dybro; … - In: European journal of marketing 57 (2023) 6, pp. 1662-1677

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Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method

Hair, Joseph F.; Sarstedt, Marko; Matthews, Lucy M.; … - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 63-76

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Addressing endogeneity in international marketing applications of partial least squares structural equation modeling

Hult, G. Tomas M.; Hair, Joseph F.; Proksch, Dorian; … - In: Journal of international marketing 26 (2018) 3, pp. 1-21

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Mirror, mirror on the wall : a comparative evaluation of composite-based structural equation modeling methods

Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 616-632

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Identifying and treating unobserved heterogeneity with FIMIX-PLS part II : a case study

Matthews, Lucy M.; Sarstedt, Marko; Hair, Joseph F.; … - In: European business review : EBR ; the official journal … 28 (2016) 2, pp. 208-224

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"PLS-SEM : indeed a silver bullet" - retrospective observations and recent advances

Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M. - In: Journal of marketing theory and practice : JMTP 31 (2023) 3, pp. 261-275

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How to specify, estimate, and validate higher-order constructs in PLS-SEM

Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; … - In: Australasian marketing journal 27 (2019) 3, pp. 197-211

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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook

Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2021 - 1st ed. 2021.

An Introduction to Structural Equation Modeling -- Introduction to R and RStudio -- Introduction to SEMinR -- Evaluation of Reflective Measurement Models -- Evaluation of Formative Measurement Models -- Evaluation of the Structural Model -- Mediation Analysis -- Moderation Analysis.

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Beyond a tandem analysis of SEM and PROCESS : use of PLS-SEM for mediation analyses!

Sarstedt, Marko; Hair, Joseph F.; Nitzl, Christian; … - In: International journal of market research 62 (2020) 3, pp. 288-299

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Executing and interpreting applications of PLS-SEM : updates for family business researchers

Hair, Joseph F.; Binz Astrachan, Claudia; Moisescu, … - In: Journal of family business strategy 12 (2021) 3, pp. 1-8

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